Sunday, September 7, 2008


I was looking in the design archives for an example of something displaying the Garamond typeface. I couldn't find a direct match, but the font displayed on this book is very similar. The Garamond typeface was developed in the 1500's, during the Renaissance. It was one of the first typefaces to eliminate the black letter, Gotchic type, and it is still used today. It makes the font clearer, and easier to read. It is probably why the designer chose this typeface for the cover of his book. It gets the message across clearly and quickly. It is perfect for this book which was designed to display the beauty of typography and the power that words can have. The book cover is simple, but gets the point across. There aren't bright colors, or beautiful images, or eye-catching graphics, just words. It is elegant, and it grabs my attention because it isn't gaudy, or overworked. It would stand out on a bookshelf for those reasons. The layout is nice as well. I can't think of any ways to improve the design. It just shows how important typography is to the design world. 

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